Old Is Gold
Old Cloths
Blankets
The world is not equal. 80% of the wealth generated goes to the richest 1% of the population. This inequality will remain until the world economy is redesigned to reward work rather than wealth. Rather than waiting for that to happen, the No Help Too Big (NHTB) team decided to do its bit — a small but significant effort, a bridge to equitable access.
Wedding dresses are used once; toys lose appeal; books are read and then gather dust; medicines pile up; non-perishable food gets thrown out. NHTB launched a drive to collect these unused but useful items and deliver them to people who desperately need them. We partnered with schools, temples, and local community centres, and reached out directly to families. With technology, the effort scaled, and the number of people positively impacted grew into the thousands.
Makeshift libraries were set up with books donated from cities. Books are kept at village centres (shops/anganwadi centres) so anyone can borrow and read. Donated toys are distributed to children, and play zones have been created at community class centres. Old clothes are redistributed — sustainable development. Party clothes are provided to families with upcoming weddings, which helps extremely poor families manage wedding needs.
In general, people are very happy to receive clothes. Parents feel relieved that their children now wear good clothes instead of torn ones. Libraries bring joy to children and adults alike. Parents are particularly happy because they could not otherwise afford such outside-the-curriculum books for their children. As of March 2022, more than 50,000 families in hundreds of villages have benefited from this initiative. We call this initiative “Old Is Gold.”